3D-Model: Mikko Leppäaho
The exhibition is executed in a virtual gallery and includes traditionally and digitally produced works. The purpose of the exhibition is to study the impact of the environment on the experiencing of art and to reflect on the connection between contemporary art and digitally produced content. The interfaces between commercial concept art and contemporary painting have also inspired the making of the exhibition.
Todays world, painting is viewed through a screen, which raises new questions about the spaces in which art is accustomed to be presented. If the viewer sees a photograph of a painting hanging on a wall, the idea arises that the work is in some kind of space. Does the attitude towards the work change if the space is virtual and not, for example, a physical building? Does the right kind of space add value to a work?
I am fascinated by the idea that the viewer can view art through a screen, while at the same time “visit” galleries and museums that have never even been physically present. Are these places even true if they have not been witnessed with your own eyes? Skillfully crafted art is also encountered on a daily basis in advertising illustrations, games, and movies, but without the right context, it is difficult to view them as art. I have come across the idea that any object becomes art when it is introduced into the white gallery. What if the gallery is virtual?